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Facebook to step into E-Commerce With new Feature

Facebook has officially confirmed this monday its very idea of introducing a new feature that would allow the users to create a wish-list of the items like home-furnishings,clothing and other retail products that they want to purchase.

The feature is going to be introduced with the new "Want" button.

Facebook announced that it has currently engaged with the seven selected businesses who would be able to share the information about their products through a feature called "Collections".

The Retailers who are involved in this program are Pottery Barn,Wayfair,Victoria's Secret,Michael Kors,Neiman Marcus,Smith Optics and

The Users will find the collections only in their news feeds for now and not as a separate social plug-in or outside of facebook site,the company said.

The feature will allow the Users to like the items and even share the things they are interested in with their friends.

The giant said that this Collection test will be comprised of three separate actions namely-"Want","Like", and "Collect".In addition to liking the product content tagged by participating retailers using already famous "Like" Button,Users will also be able to identify themselves as "Wanting" a product in the vendor's collection or in the process of "Collecting" it.

All these actions would be visible to user's friends on his/her timeline and there would be a Buy Link for each product in the Collection that takes you to a place to buy it offsite.

Facebook said that its new Collection feature will gradually be available to all its users in the US.While some users will see the "Want" button as part of the test,others will see a button inviting them to "Collect" an item or to "Like" it.

Although a Facebook Spokeswoman said that the company won't receive a fee when someone purchases a wishlist item on facebook from a retailer's site,still the words are like this feature would become one of the biggest sources of revenue for Facebook.


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